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Services
Advisory
I advise different organizations, both formally and informally, compensated and uncompensated.
Oftentimes I begin with a relationship with a founder through a (free) call or a coffee where I learn about their challenges and we talk through how I might help. If you'd like to chat, sign up here.
Go-to-Market & Growth
Sales, Marketing & Success are full of siloed tactics and buzzwords, but how do you set up an overarching revenue machine that will maximize growth, retention, and minimize CAC? I help you set up this comprehensive framework that takes your your fundamental value proposition, decomposes it into different stages and segments, and then offers a canvas upon which to run experiments and gather data. Whether you are just starting your go-to-market or are looking to revise it, this approach aligns teams across the organization and optimizes their performance.
Mental Health & Leadership Coaching
As a founder myself who struggled with my own startups, I know the psychological duress that founders endure. Founder stress is vicious, and if you do not develop good practices to manage it, it will wreak havoc on your company and on your life. Having a coach who’s been there and can support you is a big step to managing stress challenges. But in addition there is a series of best practices that I help founders develop to manage the intertwined issues of leadership and mental health.
To learn more about how I think about mental health & leadership, see this series of essays.
Company Process & Organization
It’s not just the technology that you’ve built and the market that you’re pursuing that determine your success. How you operate your business can also make the difference between success and failure. This involves topics such as vision & planning, meeting cadence, metrics & data, and hiring & people.
There are a lot of books and acronyms that convey lots of these practices: Traction, The Advantage, EOS, etc. I help you put these into action in your own organization.
Here's an essay that I wrote on some of these operational issues.
Customer Discovery
A startup’s value proposition—how it solves a problem for a type of customer—is the essence of the business. For many nascent startups (particularly deep tech companies where a technology is emerging from years for R&D), the customer discovery process must be performed to identify that initial value proposition. I love to help in this process.
Finance & Investor Relations
Always challenging for founders is raising the funds necessary to finance the business and managing the investors who provide them. Having raised many equity rounds and non-dilutive grants and run many board meetings, I help founders will all aspects of this process from pitch development to financial modeling, from managing your board to grant proposals, and everything in between.
